Audience intel · derived from 294 classified Reddit posts
Who's out there.
We're still pre-launch — but the social signal layer already tells us what topics our future audience cares about, which brands they recommend, and where the conversation gaps are. Use this to inform content strategy before we have our own list to learn from.
Build targets
Email list size
0 / 2,000
Instagram followers
0 / 3,000
TikTok followers
0 / 1,500
Conversation sentiment
294 classified Reddit posts in our intel layer. The mix shifts the messaging we should use.
positive: 23neutral: 242mixed: 9negative: 20
What they're talking about
| Topic | Posts | Total upvotes | Avg upvotes | Sentiment mix |
|---|---|---|---|---|
| Other | 112 | 5,452 | 49 | |
| Fit feedback | 84 | 2,372 | 28 | |
| Quality / durability | 32 | 383 | 12 | |
| Silhouette / fit | 29 | 2,910 | 100 | |
| Brand discovery | 20 | 321 | 16 | |
| Price discussion | 12 | 1,334 | 111 | |
| Sustainability | 5 | 79 | 16 |
Brand mentions in the audience conversation
Which brands our future audience is already recommending. These are the brands we're positioned against — and the lookalikes we can target for paid acquisition.
| Brand | Mentions | Upvote reach |
|---|---|---|
| suit supply | 2 | 5 |
| lululemon | 2 | 6 |
| sperry | 1 | 0 |
| todd snyder | 1 | 2 |
| johnston murphy | 1 | 2 |
| balenciaga | 1 | 0 |
| buck mason | 1 | 0 |
| thursday boots | 1 | 1 |
| joseph abboud | 1 | 1 |
| bylt | 1 | 9 |
| asket | 1 | 21 |
| bonobos | 1 | 72 |
| gitman vintage | 1 | 8 |
| goyard | 1 | 2 |
| reiss | 1 | 54 |
Top posts last 30 days
Highest-engagement Reddit posts in our category. Each is a thread the audience cares about right now.
| Post | Subreddit | Topic | Sentiment | Upvotes |
|---|---|---|---|---|
What are we wearing/buying to replace everlane? Seeking Everlane alternatives after quality concerns post-Shein acquisition. | r/femalefashionadvice | Price discussion | negative | 1,247 |
How are y'all wearing so many non-bra-compatible dresses and tops User struggles finding bra-compatible dresses despite majority of styles being incompatible. | r/femalefashionadvice | Fit feedback | negative | 1,009 |
pop of pink Post about a pink-colored outfit or styling choice. | r/streetwear | Silhouette / fit | neutral | 865 |
Americamura dotonbori and namba User shares Gyaruo-inspired fit from Americamura featuring vintage Japanese streetwear brands. | r/streetwear | Other | positive | 559 |
[Wdywt] 2000s gayruo streetwear inspired User showcases 2000s gyaruo-inspired streetwear outfit with multiple brand pieces. | r/streetwear | Silhouette / fit | neutral | 465 |
are gauchos back in style???? User discovers gauchos are back in style after wearing thrifted pair. | r/femalefashionadvice | Silhouette / fit | mixed | 431 |
[WDYWT] Seoul fit check Fit check post from Seoul with no excerpt details provided. | r/streetwear | Other | neutral | 418 |
[WDYWT] Back to Blonde User shares a fit post with blonde hair styling. | r/streetwear | Other | neutral | 331 |
My 'farm errand' uniform is bra-friendly and practical, but I miss feeling put together Practical farm uniform sacrifices personal style; seeking balance between function and feeling put-together. | r/femalefashionadvice | Silhouette / fit | mixed | 301 |
DBZ Future Trunks [WDYWT] Shared casual cosplay streetwear outfit inspired by Dragon Ball Z character. | r/streetwear | Other | positive | 299 |
Donquixote Rosinante 🖤 User posts a fit inspired by Donquixote Rosinante character. | r/streetwear | Other | neutral | 263 |
No-Show Millennials 39-year-old considers switching from no-show to tall socks and seeks opinion on updating sock style. | r/malefashionadvice | Other | neutral | 230 |