Instagram · reel · idea #1· auto-generated

We tested 9 French terry fabrics. 400gsm GOTS organic cotton won — here's the test.

Confidence 84% · pattern: process reveal · May 25, 3:37 PM

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Hook

Caption

Status

Founder notes

Context the model used

Why now

Sweatpants are the highest-conversion category in the live data (30.7% sell-through vs 7.7% for tees, 115 sellouts in 30d) and IN/TL/1 is the Drop #1 margin engine — building anticipation for the sweatpant SKU with a process reveal is the most defensible pre-launch content move.

Visual direction

Overhead flat-lay of fabric swatches numbered 1–9 on a concrete surface, each labeled with gsm weight in handwritten marker. Final cut to hands holding the 400gsm swatch, pulling it taut to show loop texture, then close-up of GOTS certification tag.

Best time to post

Tue 7-9pm ET

Hashtags

#frenchterrysweatpants#heavyweightbasics#GOTScertified#supplychaintransparency#premiumbasics#sweatpants#portugalmade#slowfashion#organiccotton#INTL

Source signals

{
  "news_count": 8,
  "social_count": 10,
  "latest_spec_id": 6,
  "external_brief_headline": "Everlane's Shein sale exposes transparency crisis—IN/TL must prove radical honesty, not marketing",
  "competitor_signals_count": 8,
  "competitor_brief_headline": "Cole Buxton floods market with 15 tee & sweatpant SKUs; tees dominate 30-day drop velocity"
}

Audit

Model	claude-sonnet-4-6
Cost	$0.0146
Trigger	daily_cron
Generated	May 25, 3:37 PM
Edited	—