Instagram · feed_image · idea #3· auto-generated

$40 landed cost. $135 retail. Here's where every dollar goes.

Confidence 86% · pattern: data brag · May 25, 3:37 PM

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Hook

Caption

Status

Founder notes

Context the model used

Why now

Cole Buxton dropped 15 SKUs at $74–$195 this week with zero cost transparency — the competitor brief confirms a frozen pricing landscape where IN/TL's open-ledger cost breakdown is an uncontested differentiator, and the data_brag pattern is built precisely for this signal.

Visual direction

Clean studio photograph of a folded IN/TL/1 sweatpant in Washed Slate on a light concrete surface. The woven waistband label is unfolded and visible in the foreground, sharp focus. No props. Caption text carries the data — the image is restraint.

Best time to post

Wed 6-8pm ET

Hashtags

#costbreakdown#supplychaintransparency#premiumbasics#sweatpants#openledger#GOTScertified#fashiontransparency#INTL#portugalmade#organicsweatpants

Source signals

{
  "news_count": 8,
  "social_count": 10,
  "latest_spec_id": 6,
  "external_brief_headline": "Everlane's Shein sale exposes transparency crisis—IN/TL must prove radical honesty, not marketing",
  "competitor_signals_count": 8,
  "competitor_brief_headline": "Cole Buxton floods market with 15 tee & sweatpant SKUs; tees dominate 30-day drop velocity"
}

Audit

Model	claude-sonnet-4-6
Cost	$0.0146
Trigger	daily_cron
Generated	May 25, 3:37 PM
Edited	—