Instagram · reel · idea #5· auto-generated

Here's what nobody tells you about 260gsm vs 240gsm vs 280gsm tees.

Confidence 82% · pattern: insider truth · May 25, 3:37 PM

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Hook

Caption

Status

Founder notes

Context the model used

Why now

Cole Buxton dropped 15 tee SKUs this week at $55–$101 with no fabric weight or mill transparency — the competitor brief confirms tees are 306 new drops in 30 days with zero narrative differentiation, making the insider_truth pattern on gsm weight a direct wedge against the market noise and a build toward the IN/TL/2 launch.

Visual direction

Hands on-camera pulling and comparing three fabric swatches, each labeled with gsm weight using a heat-press label or hand-written card. Close-up on the 260gsm swatch — show the jersey texture in side-lighting. Cut to a flat-lay of the swatch next to a ruler showing the drop-shoulder measurement at 1.75 inches. No face needed — hands and fabric only.

Best time to post

Mon 7-9pm ET

Hashtags

#heavyweighttee#260gsm#GOTScertified#premiumbasics#organiccotton#tshirt#supplychaintransparency#portugalmade#INTL#basicstee

Source signals

{
  "news_count": 8,
  "social_count": 10,
  "latest_spec_id": 6,
  "external_brief_headline": "Everlane's Shein sale exposes transparency crisis—IN/TL must prove radical honesty, not marketing",
  "competitor_signals_count": 8,
  "competitor_brief_headline": "Cole Buxton floods market with 15 tee & sweatpant SKUs; tees dominate 30-day drop velocity"
}

Audit

Model	claude-sonnet-4-6
Cost	$0.0146
Trigger	daily_cron
Generated	May 25, 3:37 PM
Edited	—