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Instagram · carousel · idea #7
· auto-generated
$28 landed cost on a $110 tee. Here's where every dollar went.
Confidence 88% · pattern: data brag · Jun 1, 6:24 PM
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We're publishing the full cost breakdown on our Drop #1 tee before it exists in a store. $11.40 — fabric (260gsm GOTS organic cotton single jersey, Somelos mill, Portugal) $6.20 — cut, make, trim (Portugal factory, documented wage tier) $3.10 — garment dye + enzyme wash $2.80 — labels, hardware, open-ledger neck label print $1.50 — quality control + packaging $3.00 — freight and duties landed Brooklyn Total: $28.00 landed Retail: $110.00 Margin: 74.5% We're telling you this because the margin is not a secret and the math is the argument. A $110 tee from a brand that shows you this number is a different object than a $110 tee from a brand that doesn't. The neck label on this shirt will carry the mill name, worker wage tier, GOTS cert number, and GPS coordinates of the factory. Not on a website. On the shirt.
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