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IN/TLTECH PACK · v0.1
Generated 2026-06-04 · Spec Synthesis #17 · Concept #1
IN/TL/1 — Boxy Heavyweight Tee, Undyed White
260gsm GOTS organic cotton boxy tee, drop shoulder, garment-dyed undyed white, made at Somelos Portugal.
Categorytee
Target retail$85
Fabric weight260 gsm
Estimated landed cost$24.25
Estimated margin71.5%
Confidence85%
Material & construction
| Fabric | GOTS-certified organic cotton, 260gsm single jersey, garment-dyed post-sew (undyed/natural white retention), pre-shrunk single wash |
|---|---|
| Silhouette | boxy heavyweight crew, drop shoulder 1.75", body length 27.5" at size M, slightly tapered side seam, ribbed crew neck |
| Construction | drop shoulder set-in, double-needle hem 0.375", taped neck binding, side seam construction (no split hem), single-jersey body |
| Trims | woven satin neck label (mill name: Somelos, worker wage tier, GOTS cert number, GPS coordinates — 4-line format), no chest branding, embossed leather flag at left hem seam |
| Finishing | garment-dyed post-sew, single enzyme wash for hand, pre-shrunk to <3% residual shrink |
Colorway
Undyed Natural (#F5F0E8)Washed Black (#2A2A2A)
Points of measure (size M)
Specs as recommended. Grade S/L/XL using standard rules (2" chest/hem jumps for tee, 1.5" waist/hip for sweatpant). Tolerance ±¼" on critical dimensions.
| Point | Size M |
|---|---|
| shoulder drop | 1.75" |
| body length hps | 27.5" |
| neck rib height | 0.875" |
| chest pit to pit | 22.5" |
| sleeve length sho | 8.75" |
Recommended factory profile
| Region | Portugal |
|---|---|
| Required certifications | GOTS, OEKO-TEX 100 |
| Rationale | Somelos composite score 92, GOTS + OEKO-TEX 100 certified, accepts indie MOQ 100-300, knit_jersey + garment_dye capabilities confirmed, lead time 8-10wk fits Nov 2026 horizon. Coelima (score 92) as backup — identical certs, overlapping capability set. |
Demand evidence
- competitorColorful Standard posted 40 tee sellouts in 30d; Lady White Co posted 9 — scarcity-driven conversion, not volume, consistent with IN/TL's single-SKU launch approach
- competitorCole Buxton's 15-drop blitz at $55–$75 signals budget-basics saturation; IN/TL's 260gsm at $85 with Portugal origin occupies uncrowded premium-but-accessible tier
- socialr/malefashionadvice Banana Republic thread (163 upvotes) flags 'luxury weight tees' as worthwhile and notes industry shift toward roomier fits — validates 260gsm boxy positioning
- socialr/malefashionadvice 'essential shirts and tops' thread (86 upvotes) shows active wardrobe-rebuilding demand for quality basics — direct audience match for IN/TL Drop #1
- brand_fitEverlane-Shein collapse (Reddit r/femalefashionadvice, 1,247 upvotes) created transparency vacuum; IN/TL's open-ledger tee with mill name, wage tier, GOTS cert on neck label is the structural differentiator the replacement-seeker wants
Risk flags
Founder brief requested 220gsm — this concept upgrades to 260gsm per brand identity spec; founder must sign off on weight override before sampling
220gsm would land below brand identity floor (240-280gsm) and undercut the 'heavyweight' narrative that differentiates from Cole Buxton's $55-75 commodity tees
Undyed white colorway has lowest perceived value ceiling; requires strong origin story content at launch to justify $85 vs. commodity white tees at $30
Tee sellout conversion is 3.6x lower than sweatpants per category data — this SKU anchors brand narrative but should not be the sole Drop #1 product
Why this for IN/TL
Anchors Drop #1 with IN/TL's structural differentiator — the 4-line open-ledger neck label converts transparency positioning from a website claim to a physical artifact buyers encounter on first wear. 260gsm at $85 is the exact costed price point (71.5% gross margin), Portugal origin story validated by NAUTICA Made-in-USA Hypebeast coverage as proof that manufacturing origin commands premium attention.
Acceptance criteria (sample review)
- Hand-feel matches reference garment within ±10% weight tolerance.
- Color matches Pantone TCX / lab dip approved before bulk.
- All points of measure within ±¼" on size M; grade rules pass for S, L, XL.
- GOTS + OEKO-TEX certificates received and verified before bulk PO.
- Sample washed 5x at home temperature — no shrinkage beyond 3%, no pilling.
- Stitch density ≥ 10 SPI on critical seams; coverstitch on hem.