IN/TL/1 — Boxy Heavyweight Tee, Washed Bone

260gsm GOTS-certified organic cotton boxy tee, garment-dyed Bone — drop shoulder, double-stitched, Portugal-made.

Categorytee

Target retail$110

Fabric weight260 gsm

Estimated landed cost$30

Estimated margin72.7%

Confidence87%

Material & construction

Fabric	GOTS-certified organic cotton, single jersey, garment-dyed after sew, pre-shrunk single wash for hand
Silhouette	Boxy heavyweight crew, drop shoulder 1.75", body length 27.5" at size M, slightly tapered waist suppression minimal — meant to hang, not hug
Construction	Drop shoulder set-in sleeve, double-stitched side seam and hem at 0.375", taped neck seam binding, clean-finished armhole, no side split
Trims	Woven satin interior neck label (GOTS-cert + mill name + worker wage line printed), embossed vegan leather flag label at left hem with factory code, no exterior branding
Finishing	Garment-dyed after sew in Bone, Faded Black, Slate; single enzyme wash for hand-feel; pre-shrunk to <3% residual shrink

Colorway

Washed Bone (#E8E0D0)Faded Black (#2A2A2A)Slate (#6B7280)

Points of measure (size M)

Specs as recommended. Grade S/L/XL using standard rules (2" chest/hem jumps for tee, 1.5" waist/hip for sweatpant). Tolerance ±¼" on critical dimensions.

Point	Size M
shoulder drop	1.75"
body length hps	27.5"
neck rib height	0.875"
chest pit to pit	23"
sleeve length sho	9"

Recommended factory profile

Region	Portugal
Required certifications	GOTS, OEKO-TEX 100
Rationale	GOTS-certified mills in Braga/Porto region; MOQ 100–300 per SKU achievable within $5K–$15K capital constraint at 3 colorways; lead time 8–10 weeks fits Nov 2026 horizon; physically visitable — critical for IN/TL open-ledger story

Demand evidence

category_dataTee category heat_score 100 with 402 new drops and 34 sellouts in 30 days — highest heat score in the tracked data set
competitorCole Buxton dropped 15 SKUs this week with tees at $74–$101; market tee average $92.92 — IN/TL's $110 is defensible with Portugal provenance and radical transparency narrative
competitorColorful Standard posted 24 tee sellouts in 30 days — validates persistent consumer demand in the premium-basics tee segment
socialr/femalefashionadvice 'What are we wearing/buying to replace Everlane?' — 1,247 upvotes signals active consumer search for trusted basics alternative, direct demand opening for IN/TL tee launch
newsEverlane's Shein acquisition (ai_relevance 80) destroys the market's most prominent 'radical transparency' tee brand — IN/TL can own this positioning unchallenged at launch
brand_fitAligns precisely with IN/TL target spec: 260gsm, boxy, drop shoulder 1.5–2", GOTS-certified organic cotton, Portugal manufacturing

Risk flags

Direct weight/silhouette overlap with Cole Buxton — differentiation must rest entirely on transparency narrative and provenance, not silhouette novelty

Garment dyeing adds ~$3–5 to landed cost and extends lead time by 1–2 weeks; buffer into production calendar

Washed Bone colorway requires strict dye-lot control across MOQ runs — color consistency risk at lower MOQs

Market tee average of $92.92 means IN/TL's $110 requires clear justification — open-ledger cost breakdown is the price-justification mechanism, not aspirational branding

Why this for IN/TL

Tee category is heat_score 100, Everlane's collapse has created a trust vacuum in the exact $80–$120 basics segment, and Cole Buxton's 15-SKU flood proves demand — IN/TL's 260gsm Portugal-made tee with open-cost labeling is the structurally differentiated answer the market is asking for right now.

Acceptance criteria (sample review)

Hand-feel matches reference garment within ±10% weight tolerance.
Color matches Pantone TCX / lab dip approved before bulk.
All points of measure within ±¼" on size M; grade rules pass for S, L, XL.
GOTS + OEKO-TEX certificates received and verified before bulk PO.
Sample washed 5x at home temperature — no shrinkage beyond 3%, no pilling.
Stitch density ≥ 10 SPI on critical seams; coverstitch on hem.