IN/TL/3 — Midweight Crew Sweatshirt, Slate

380gsm GOTS organic cotton loopback sweatshirt, boxy crew neck — lower entry price to attract Everlane refugees without discounting the tee.

Categorysweatshirt

Target retail$130

Fabric weight380 gsm

Estimated landed cost$38

Estimated margin70.8%

Confidence68%

Material & construction

Fabric	GOTS-certified organic cotton loopback fleece, 380gsm, natural loop-back interior, face-side brushed lightly for warmth without pill risk, not garment-dyed — piece-dyed for color consistency
Silhouette	Boxy crew neck, slightly relaxed (not oversized), drop shoulder 1.5", ribbed cuffs and hem, body length 26" at size M, no hood — clean silhouette anchors the minimalist aesthetic
Construction	Set-in sleeve, boxy body, 1x1 ribbed cuffs 3.5" height, 1x1 ribbed hem 2.5" height, ribbed crew neck 1.25" height, double-needle topstitch on shoulder seam, clean interior — no fleece bagging
Trims	Same transparency label system — woven neck label with factory, mill, worker wage index, GSM, batch number; no external graphic; small embossed leather flag at left hem consistent with IN/TL/1 system
Finishing	Piece-dyed before cut-and-sew for color consistency (unlike garment-dyed tee — intentional differentiation in finish creates product family variation), single wash post-sew, pre-shrunk

Colorway

Slate (#6B7280)Bone (#E8E0D0)Washed Black (#2A2A2A)

Points of measure (size M)

Specs as recommended. Grade S/L/XL using standard rules (2" chest/hem jumps for tee, 1.5" waist/hip for sweatpant). Tolerance ±¼" on critical dimensions.

Point	Size M
shoulder drop	1.5"
body length hps	26"
neck rib height	1.25"
rib cuff height	3.5"
chest pit to pit	22"
sleeve length sho	25"

Recommended factory profile

Region	Portugal
Required certifications	GOTS, OEKO-TEX 100
Rationale	380gsm loopback fleece is more widely available at GOTS certification in Portugal than 400gsm French terry; same factory consolidation opportunity as IN/TL/1 and IN/TL/2; MOQ 100–200 per colorway; 8–10 week lead time consistent with Drop #1 timeline

Demand evidence

competitorColorful Standard recorded 6 sweatshirt sellouts in 30 days — modest but consistent with a secondary category; positions IN/TL sweatshirt as a demand-tested adjacency without competing in the hottest tier
market_data122 minimalist sweatshirt new drops in 30 days — third most active aesthetic-category combo after 'other minimalist' and 'tee minimalist'; confirms healthy but less crowded lane
socialr/femalefashionadvice Everlane replacement thread (1,247 upvotes) — Everlane's most repurchased item was its ReNew sweatshirt; consumers seeking a direct functional replacement at a credible ethical brand
competitorCole Buxton's 15-SKU flood is concentrated in tees and sweatpants; sweatshirt category is less saturated with premium-weight competitors, giving IN/TL/3 more breathing room
brand_fitSweatshirt is IN/TL's secondary category by brand spec; at $130 it sits between the tee ($115) and sweatpant ($145), completing a logical price ladder for Drop #1 without introducing a new category risk

Risk flags

Rank 3 because capital constraint may make a 3-SKU Drop #1 difficult — if budget is at $5K floor, tee + sweatpant (IN/TL/1 + IN/TL/2) should launch first and sweatshirt deferred to Drop #2

Colorful Standard's 6 sweatshirt sellouts is a weak signal vs. tee (24) and sweatpant (113 via Tentree) — category heat is real but lower conviction

Boxy crew at $130 risks being perceived as a sweatshirt-hoodie substitute rather than a standalone hero; needs strong product photography and styling to establish identity

Three colorways at launch across three SKUs creates 9 total SKUs — at 100 units each that is $34,200 in landed costs, exceeding the stated capital constraint; must consolidate to 1 colorway per SKU or defer this concept

Why this for IN/TL

122 minimalist sweatshirt drops in 30 days and Colorful Standard's consistent sellout record confirm the category exists. At $130, IN/TL/3 fills the price ladder between the tee and sweatpant and captures Everlane refugees (their most-repurchased item was a sweatshirt) — but only launches if capital exceeds $10K after IN/TL/1 and IN/TL/2 MOQs are funded.

Acceptance criteria (sample review)

Hand-feel matches reference garment within ±10% weight tolerance.
Color matches Pantone TCX / lab dip approved before bulk.
All points of measure within ±¼" on size M; grade rules pass for S, L, XL.
GOTS + OEKO-TEX certificates received and verified before bulk PO.
Sample washed 5x at home temperature — no shrinkage beyond 3%, no pilling.
Stitch density ≥ 10 SPI on critical seams; coverstitch on hem.