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IN/TLTECH PACK · v0.1
Generated 2026-06-04 · Spec Synthesis #6 · Concept #2
IN/TL/2 — Boxy Heavyweight Tee, Bone
260gsm GOTS organic cotton single-jersey tee, boxy drop-shoulder, garment-dyed, with printed transparency label naming mill, wage, and dye lot.
Categorytee
Target retail$110
Fabric weight260 gsm
Estimated landed cost$32
Estimated margin70.9%
Confidence79%
Material & construction
| Fabric | GOTS-certified organic cotton single jersey 260gsm, garment-dyed after sew, pre-shrunk, single wash for controlled shrinkage and soft hand |
|---|---|
| Silhouette | boxy heavyweight crew, drop shoulder 1.75", body length 27.5" at size M, slightly oversized through body without excess fabric pooling, ribbed neck binding, no side seams (tubular preferred if mill supports) |
| Construction | drop shoulder set-in, double-stitched hem 0.375", taped neck binding 0.875" rib, tubular body preferred (confirm mill capability), no side seams if tubular — otherwise clean flat-felled side seam |
| Trims | woven satin neck label with mill name (Somelos or Coelima, Portugal), worker wage tier, GOTS cert number, dye lot reference; hang tag with factory GPS and open-ledger QR code; no external branding beyond label |
| Finishing | garment-dyed after sew, pre-shrunk, single enzyme wash, dye lot documented and published on open ledger — batch variance framed as authenticity marker in brand copy |
Colorway
Bone (#E8E0D5)Washed Slate (#8A9BA8)Off Black (#232323)
Points of measure (size M)
Specs as recommended. Grade S/L/XL using standard rules (2" chest/hem jumps for tee, 1.5" waist/hip for sweatpant). Tolerance ±¼" on critical dimensions.
| Point | Size M |
|---|---|
| hem width | 22.5" |
| shoulder drop | 1.75" |
| sleeve opening | 6.5" |
| body length hps | 27.5" |
| neck rib height | 0.875" |
| chest pit to pit | 23" |
| sleeve length sho | 9" |
Recommended factory profile
| Region | Portugal |
|---|---|
| Required certifications | GOTS, OEKO-TEX 100 |
| Rationale | Somelos (knitting + garment-dye program, Braga/Porto region) or Coelima supports 260gsm single jersey at MOQ 100–300, GOTS + OEKO-TEX certified, 8–10 week lead time, physical visit feasible for open-ledger verification per strategic memory [14] |
Demand evidence
- competitorColorful Standard posted 32 tee sellouts in 30 days; Lady White Co posted 6 — both in the $80–$120 premium basics tier, confirming segment demand at IN/TL's price point
- competitorCole Buxton operates 15 tee SKUs at $74–$101 with 260gsm+ weight tier; IN/TL's $110 is defensible only via open-ledger provenance Cole Buxton cannot replicate per strategic memory [6]
- socialr/femalefashionadvice 'replace Everlane' thread, 1,247 upvotes: active search for trusted basics at $80–$150 following Everlane-Shein acquisition; Everlane's core $35–$55 tee was a top exit SKU
- newsBoF and multiple sources (relevance 75–85): Everlane's radical transparency collapse removes the only credible open-cost tee brand from the $80–$150 segment, per external intel brief
- brand_fit260gsm boxy drop-shoulder tee is IN/TL's defined core tee target; bone/slate/off-black colorway is lowest-risk palette for a first drop with garment-dye batch variance as brand story per strategic memory [13]
Risk flags
Tee category is saturated: 557 new drops in 30 days with only 43 sellouts (7.7% sell-through) — narrative differentiation via open-ledger label is mandatory, not optional
Cole Buxton directly competes at 260gsm boxy tee; $110 vs $74–$101 requires the transparency story to carry the price premium — if launch content doesn't lead with mill name and wage data, this SKU underperforms
Garment-dye on Bone colorway risks yellowing variation across dye lots — must be tested in sampling and documented; Bone is highest-variance color in garment-dye programs
Tubular construction may not be available at all MOQ-compatible Portugal mills; confirm early in sampling or revert to side-seam construction without compromising silhouette
Why this for IN/TL
The tee is IN/TL's brand-narrative anchor and the category where the Everlane transparency vacuum is most visible to defecting consumers (1,247 Reddit upvotes seeking alternatives). At $110 with a named-mill woven label and open-ledger QR, it occupies the exact product position Everlane vacated — but with verifiable supply chain data Cole Buxton and Colorful Standard cannot match.
Acceptance criteria (sample review)
- Hand-feel matches reference garment within ±10% weight tolerance.
- Color matches Pantone TCX / lab dip approved before bulk.
- All points of measure within ±¼" on size M; grade rules pass for S, L, XL.
- GOTS + OEKO-TEX certificates received and verified before bulk PO.
- Sample washed 5x at home temperature — no shrinkage beyond 3%, no pilling.
- Stitch density ≥ 10 SPI on critical seams; coverstitch on hem.