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IN/TLTECH PACK · v0.1
Generated 2026-06-04 · Spec Synthesis #9 · Concept #2
IN/TL/2 — Boxy Heavyweight Tee, Bone
220gsm GOTS organic cotton boxy tee — the brand-narrative anchor for Drop #1, priced to convert first-time buyers.
Categorytee
Target retail$95
Fabric weight220 gsm
Estimated landed cost$26
Estimated margin72.6%
Confidence79%
Material & construction
| Fabric | GOTS-certified organic cotton, single jersey, 220gsm, garment-dyed post-sew, pre-shrunk |
|---|---|
| Silhouette | boxy heavyweight crew, drop shoulder 1.75", body length 28" at size M, slightly cropped rear hem, relaxed chest with minimal taper |
| Construction | drop shoulder set-in sleeve, double-stitched hem at 0.875", taped neck binding in self-fabric, single-needle topstitch at sleeve hem, side seam construction |
| Trims | satin woven neck label (mill name, GOTS cert number, worker wage tier, GPS coordinates — matching waistband label language for system cohesion), embossed leather flag at left hem |
| Finishing | garment-dyed after sew, pre-shrunk, single wash for hand, care label includes dye-lot number |
Colorway
Bone (#E8E2D9)Washed Black (#2B2B2B)Slate (#8A9099)
Points of measure (size M)
Specs as recommended. Grade S/L/XL using standard rules (2" chest/hem jumps for tee, 1.5" waist/hip for sweatpant). Tolerance ±¼" on critical dimensions.
| Point | Size M |
|---|---|
| hem width | 22" |
| armhole depth | 10" |
| shoulder drop | 1.75" |
| body length hps | 28" |
| neck rib height | 0.875" |
| chest pit to pit | 22.5" |
| sleeve length sho | 8.75" |
Recommended factory profile
| Region | Portugal |
|---|---|
| Required certifications | GOTS, OEKO-TEX 100 |
| Rationale | Somelos (knitting + garment-dye programs) preferred for tee singles jersey at 220gsm — GOTS-certified, MOQ 100-300 per SKU per color, lead time 8-10wk. Coelima as fallback if Somelos capacity constrained. |
Demand evidence
- market_dataMinimalist tees posted 436 new drops in 30d — largest single aesthetic-category volume in live hot silhouette data, confirming sustained demand despite commoditization risk
- competitorColorful Standard tee sellouts: 40 in 30d; Lady White Co tee sellouts: 9 in 30d — both at premium price tiers, validating $95 entry price for GOTS heavyweight
- socialr/malefashionadvice: 'What are essential shirts and tops every guy should have?' — 86 upvotes, user rebuilding wardrobe with essential basics seeking mix-and-match elevated casual pieces; direct IN/TL audience signal
- socialr/malefashionadvice Banana Republic thread (163 upvotes): 'luxury weight tees remain worthwhile; industry sizing shifting toward roomier fits' — validates heavyweight boxy positioning as the quality benchmark
- pressNAUTICA Made-in-USA tee drop (Hypebeast, AI relevance 75) validates manufacturing origin story as premium differentiator; IN/TL's Portugal-to-Brooklyn model is equally differentiated per strategic memory [15]
Risk flags
220gsm is below IN/TL's stated tee identity target of 260gsm — founder brief specifies 220gsm but brand positioning document targets 260gsm; flag for founder decision: 220gsm lowers landed cost ~$4 but may read as lightweight vs. brand promise
Minimalist tee market is oversupplied (436 drops/30d) — differentiation must come entirely from open-ledger narrative and Portugal origin story, not silhouette novelty
Cole Buxton operates in the same boxy tee space at $55-145; IN/TL at $95 sits in the middle of CB's range — requires distinct transparency narrative to avoid direct comparison
Tee sellout velocity (31 in 30d across tracked competitors) is 3.6x lower than sweatpants — tee is brand anchor, not primary revenue driver for Drop #1
Why this for IN/TL
Tee anchors brand narrative for first-time buyers at a $95 entry point — 63 upvote r/malefashionadvice thread on essentials confirms the audience is actively rebuilding wardrobes. At $95 vs. the sweatpant's $135, the tee functions as the conversion funnel into the higher-AOV SKU. Matching label language across both products creates a coherent transparency system that reinforces the open-ledger identity at every touch point.
Acceptance criteria (sample review)
- Hand-feel matches reference garment within ±10% weight tolerance.
- Color matches Pantone TCX / lab dip approved before bulk.
- All points of measure within ±¼" on size M; grade rules pass for S, L, XL.
- GOTS + OEKO-TEX certificates received and verified before bulk PO.
- Sample washed 5x at home temperature — no shrinkage beyond 3%, no pilling.
- Stitch density ≥ 10 SPI on critical seams; coverstitch on hem.