IN/TL/2 — Tapered Sweatpant, Undyed

400gsm organic cotton French terry sweatpant, natural undyed, tapered straight mid-rise, $135 — Drop #1 AOV anchor.

Categorysweatpants

Target retail$135

Fabric weight400 gsm

Estimated landed cost$38

Estimated margin71.9%

Confidence85%

Material & construction

Fabric	GOTS-certified organic cotton, 400gsm French terry, natural undyed (no garment-dye process on this SKU to eliminate batch variance risk at launch)
Silhouette	tapered straight leg, mid-rise, elasticated waistband with internal drawcord, inseam 29" at size M, leg opening 7.5"
Construction	tapered straight leg, flatlock side seam, elasticated waistband 1.5" with internal cotton drawcord, single welt back pocket (confirm with mill) or plain-face fallback, double-stitched hem
Trims	four-line woven waistband label: mill name, worker wage tier, GOTS cert number, GPS coordinates (open-ledger label per strategic memory [7]); internal cotton drawcord with raw ends; no external branding
Finishing	pre-shrunk, enzyme wash for hand, natural undyed SKU requires no dye process — cost saving vs garment-dye; washed ash SKU is piece-dyed before sew to minimize batch variance

Colorway

Natural Undyed (#E8E0D5)Washed Ash (#4A4A4A)

Points of measure (size M)

Specs as recommended. Grade S/L/XL using standard rules (2" chest/hem jumps for tee, 1.5" waist/hip for sweatpant). Tolerance ±¼" on critical dimensions.

Point	Size M
inseam	29"
leg opening	7.5"
waist relaxed	13.5"
waist stretched	17"
hip 10 below waist	21"
thigh 1 below crotch	12.5"

Recommended factory profile

Region	Portugal
Required certifications	GOTS, OEKO-TEX 100
Rationale	Coelima supplies Asket in heavyweight French terry; 400gsm GOTS-certified program confirmed for sweatpants construction; MOQ 100–300 achievable; single welt back pocket requires mill pocket-bag program confirmation per strategic memory [6] — plain-face fallback must be specced before production commitment

Demand evidence

competitorTentree posted 181 sweatpant sellouts in 30d — the single highest sellout count across all tracked competitors and categories; sweatpants are the highest-converting category in the dataset
marketSweatpants category: 565 new drops + 183 sellouts in 30d, heat score 100 — highest absolute sellout volume in the live market data alongside shorts
marketStrategic memory [1]: sweatpants post 3.6x sellout conversion vs tees (112 vs 31 in prior 30d snapshot) — the single strongest quantitative signal in accumulated brand intelligence
editorialHypebeast/bing_sustainable sustainable sweatpants guide (AI relevance 85) directly validates IN/TL's sweatpant-first positioning; editorial coverage signals media appetite for story-driven sweatpant launches
marketZero price drift on sweatpants ($83 avg, 0% drift) despite 310+ drops signals market refusal to discount — IN/TL's $135 price point is 62% above market avg, defensible only with open-ledger differentiation and 400gsm weight premium

Risk flags

$135 sits 62% above the market avg sweatpant price of $83 — premium is defensible with open-ledger differentiation but requires strong launch narrative; without it, conversion risk is high

Single welt back pocket at 100-unit MOQ requires Coelima mill confirmation per strategic memory [6]; plain-face fallback must be finalized before production commitment

Natural undyed colorway eliminates garment-dye batch variance risk but limits color storytelling — two colorways (undyed + washed ash) is minimum viable palette for launch

Tentree dominates sweatpant sellouts (181/30d) with likely lower price point — IN/TL must win on transparency narrative and construction quality, not price competition

400gsm French terry lead time at Coelima is 10–12wk; order window for Nov 2026 drop closes approximately mid-August 2026 — tight if brand decisions delayed

Why this for IN/TL

Strategic memory [1] gives sweatpants 3.6x sellout conversion over tees — this is the AOV anchor for Drop #1. Tentree's 181 sellouts in 30d proves the category converts at scale. The four-line open-ledger waistband label (mill, wage, GOTS cert, GPS) converts transparency from a tagline into a tactile artifact that competitors including Cole Buxton and Tentree have not deployed, justifying the $135 price point above the $83 market average.

Acceptance criteria (sample review)

Hand-feel matches reference garment within ±10% weight tolerance.
Color matches Pantone TCX / lab dip approved before bulk.
All points of measure within ±¼" on size M; grade rules pass for S, L, XL.
GOTS + OEKO-TEX certificates received and verified before bulk PO.
Sample washed 5x at home temperature — no shrinkage beyond 3%, no pilling.
Stitch density ≥ 10 SPI on critical seams; coverstitch on hem.