IN/TL/1 — Boxy Tee, 220gsm, Bone

220gsm GOTS organic cotton boxy tee at $85 — entry price, transparent cost ledger on inside neck label.

Categorytee

Target retail$85

Fabric weight220 gsm

Estimated landed cost$22

Estimated margin74.1%

Confidence64%

Material & construction

Fabric	GOTS-certified organic cotton, single jersey 220gsm, garment-dyed post-sew for hand
Silhouette	boxy crew, drop shoulder 1.75", body length 27" at size M, slightly shorter hem than brand's 260gsm target to read lighter at this weight
Construction	drop shoulder set-in, double-stitched 5mm hem, taped neck binding, rib crew neck 1x1
Trims	woven satin neck label (mill name, GOTS cert number, worker wage tier, GPS coordinates of factory — open ledger physical artifact), no hem flag at this price tier
Finishing	garment-dyed after sew, single cold wash pre-shipment, pre-shrunk; dye-lot variance repositioned as intentional batch character on label

Colorway

Bone (#E8E0D0)Washed Black (#2A2A2A)Slate (#6B7280)

Points of measure (size M)

Specs as recommended. Grade S/L/XL using standard rules (2" chest/hem jumps for tee, 1.5" waist/hip for sweatpant). Tolerance ±¼" on critical dimensions.

Point	Size M
shoulder drop	1.75"
body length hps	27"
neck rib height	0.875"
chest pit to pit	22.5"
sleeve length sho	8.75"

Recommended factory profile

Region	Portugal
Required certifications	GOTS, OEKO-TEX 100
Rationale	Somelos knitting + garment-dye program supports 220gsm single jersey at MOQ 100-300 per color; GOTS-certified, 8-10wk lead time aligns with Nov 2026 drop horizon

Demand evidence

competitorCole Buxton's 73% of drops priced $55-$75 at comparable weights signals budget-basics saturation; $85 with radical transparency differentiates without competing on price churn per competitor brief
socialr/malefashionadvice 'essential shirts and tops' thread (86 upvotes) shows active wardrobe-rebuilding demand for mix-and-match basics with elevated casual positioning
marketColorful Standard posted 40 tee sellouts in 30 days — highest tee sellout count among tracked competitors — validating GOTS-organic tee demand in this price tier
brand_fit220gsm at $85 sits at IN/TL price floor ($80 minimum per pinned pricing rule); opens entry point for audience before sweatpant AOV anchor in later drops

Risk flags

220gsm is below IN/TL's brand-identity target of 260gsm — risks reading as commodity weight against Cole Buxton's heavier constructions

$85 is at the price floor; zero room for cost overruns, freight increases, or duty changes without breaking margin

Margin at $85 ($63 gross) is lower than brand's $110 sweet-spot tee ($82 gross at same cost structure) — weakens Drop #1 cashflow against $5K-$15K capital constraint

Tee sellout conversion 3.6x lower than sweatpants per pinned strategic memory — tee-only Drop #1 is the lower-conversion bet by the data

Garment-dye at 220gsm introduces same batch variance risk as heavier constructions but without the weight story to justify premium hand-feel

Why this for IN/TL

Honors founder's explicit 220gsm/$85 brief. Transparent cost ledger on neck label converts IN/TL's radical transparency positioning into a tactile product feature undeployed by Cole Buxton — differentiation at the entry price point that the Everlane-Shein vacuum has opened.

Acceptance criteria (sample review)

Hand-feel matches reference garment within ±10% weight tolerance.
Color matches Pantone TCX / lab dip approved before bulk.
All points of measure within ±¼" on size M; grade rules pass for S, L, XL.
GOTS + OEKO-TEX certificates received and verified before bulk PO.
Sample washed 5x at home temperature — no shrinkage beyond 3%, no pilling.
Stitch density ≥ 10 SPI on critical seams; coverstitch on hem.