IN/TL/2 — Boxy Tee, 260gsm, Washed Black

260gsm GOTS organic cotton heavyweight boxy tee at $85 — brand-identity weight, same price ceiling, stronger hand-feel story.

Categorytee

Target retail$85

Fabric weight260 gsm

Estimated landed cost$26

Estimated margin69.4%

Confidence74%

Material & construction

Fabric	GOTS-certified organic cotton, single jersey 260gsm, garment-dyed post-sew
Silhouette	boxy heavyweight crew, drop shoulder 1.75", body length 27.5" at size M, clean hem with no side seam for seamless tube knit if mill supports
Construction	drop shoulder set-in, double-stitched 5mm hem, taped neck binding, 1x1 rib crew neck, tube knit body preferred (confirm mill capability at MOQ)
Trims	woven satin neck label (mill name, worker wage tier, GOTS cert number, GPS coordinates), embossed leather flag at left hem
Finishing	garment-dyed after sew, single cold wash pre-shipment, pre-shrunk; dye-lot variance documented and reframed as intentional batch character on open-ledger label

Colorway

Washed Black (#2A2A2A)Bone (#E8E0D0)Faded Olive (#7A7C5E)

Points of measure (size M)

Specs as recommended. Grade S/L/XL using standard rules (2" chest/hem jumps for tee, 1.5" waist/hip for sweatpant). Tolerance ±¼" on critical dimensions.

Point	Size M
shoulder drop	1.75"
body length hps	27.5"
neck rib height	0.875"
chest pit to pit	23"
sleeve length sho	9"

Recommended factory profile

Region	Portugal
Required certifications	GOTS, OEKO-TEX 100
Rationale	Somelos supports 260gsm single jersey knitting with garment-dye program; GOTS-certified, MOQ 100-300 per color achievable within $5K-$15K capital constraint at ~$26 landed cost

Demand evidence

competitorCole Buxton's 260gsm heavyweights tracked selling at $145 in prior snapshot per pinned brand identity data — IN/TL at $85 for equivalent weight is a radical price transparency play, not a discount
socialr/malefashionadvice Banana Republic thread (163 upvotes) explicitly notes 'luxury weight tees remain worthwhile' and 'industry sizing shifting toward roomier fits' — validates 260gsm boxy positioning
marketMinimalist tee category posted 436 new drops in 30 days — highest non-'other' category volume — confirming tee segment activity with room for differentiated heavyweights
brand_fit260gsm is IN/TL's stated tee target weight per brand identity; aligns open-ledger pricing narrative — showing cost breakdown on a $85 heavyweight tee is a stronger transparency statement than on a 220gsm entry piece

Risk flags

$85 at 260gsm compresses margin to ~69% — viable but any landed cost overrun (freight, duty, dye-lot rejection) pushes below 65% floor

At $85, IN/TL is undercutting Cole Buxton's 260gsm by $60 — price transparency framing is essential or this reads as commodity undercutting, not principled pricing

Garment-dye batch variance (2-3%) adds QC risk per pinned ops memory — must be addressed with intentional dye-lot language on label before production commitment

Tee category 3.6x lower sellout conversion than sweatpants per pinned strategic memory — Drop #1 tee-only still underperforms vs. paired sweatpant SKU

Why this for IN/TL

260gsm is IN/TL's brand-identity weight. Publishing the cost breakdown ($26 landed, $85 retail, 69% margin) as the open-ledger pitch — while Cole Buxton charges $145 for equivalent construction — makes the price itself the radical transparency statement. Validated by Banana Republic MFA thread (163 upvotes) confirming market appetite for heavyweight roomier-fit tees.

Acceptance criteria (sample review)

Hand-feel matches reference garment within ±10% weight tolerance.
Color matches Pantone TCX / lab dip approved before bulk.
All points of measure within ±¼" on size M; grade rules pass for S, L, XL.
GOTS + OEKO-TEX certificates received and verified before bulk PO.
Sample washed 5x at home temperature — no shrinkage beyond 3%, no pilling.
Stitch density ≥ 10 SPI on critical seams; coverstitch on hem.