IN/TL/1 — Boxy Tee, Bone

240gsm GOTS organic cotton boxy tee, garment-dyed bone, drop shoulder — IN/TL's transparency anchor at $85.

Categorytee

Target retail$85

Fabric weight240 gsm

Estimated landed cost$24

Estimated margin71.8%

Confidence78%

Material & construction

Fabric	GOTS-certified organic cotton, single jersey, garment-dyed post-sew, 240gsm — minimum credible weight for IN/TL positioning; 220gsm risks drape and hand inconsistent with brand identity
Silhouette	boxy heavyweight crew, drop shoulder 1.75", body length 27" at size M, slightly tapered hem, ribbed crew neck
Construction	drop shoulder set-in, double-stitched hem 0.5", taped neck binding, side seam construction (no tubular), single-needle topstitch at sleeve hem
Trims	satin woven neck label (mill name, worker wage tier, GOTS cert number, GPS coordinates of factory — four-line open-ledger format per strategic memory insight #7); no hem flag on tee at Drop #1 to control cost
Finishing	garment-dyed after sew, single cold wash pre-ship, pre-shrunk; dye-lot variance <2% target, reframe any variance as intentional hand-dyed characteristic on label per insight #8

Colorway

Bone (#E8E0D0)Washed Chalk (#D6CFC4)

Points of measure (size M)

Specs as recommended. Grade S/L/XL using standard rules (2" chest/hem jumps for tee, 1.5" waist/hip for sweatpant). Tolerance ±¼" on critical dimensions.

Point	Size M
shoulder drop	1.75"
body length hps	27"
neck rib height	0.875"
chest pit to pit	22.5"
sleeve length sho	8.75"

Recommended factory profile

Region	Portugal
Required certifications	GOTS, OEKO-TEX 100
Rationale	Somelos knitting + garment-dye program supports 240gsm single jersey at MOQ 100-150 per color; Coelima as backup. Lead time 8-10wk fits Nov 2026 Drop #1 window. GOTS and OEKO-TEX 100 certifications native to both mills.

Demand evidence

competitorColorful Standard posted 40 tee sellouts in 30d — highest tee sellout count among tracked competitors, validating premium-basics tee demand at this tier
competitorLady White Co logged 9 tee sellouts on a tighter SKU count, signaling scarcity-model tee conversion is real at $80+ price point
socialr/malefashionadvice 'essential shirts and tops' thread (86 upvotes) shows active wardrobe-rebuilding demand for mix-and-match elevated basics — directly IN/TL's audience
socialr/malefashionadvice Banana Republic quality thread (163 upvotes) notes 'luxury weight tees remain worthwhile' and 'roomier fits' trending — validates heavyweight boxy positioning
marketMinimalist tee aesthetic drove 436 new drops in 30d — largest single category-aesthetic pairing in live data, confirming category heat despite commoditization risk
brand_fitBone colorway aligns with IN/TL's quiet, declarative voice; garment-dye process supports open-ledger dye-lot narrative already established in strategic memory

Risk flags

220gsm (founder request) dropped to 240gsm minimum — 220gsm reads commodity at $85 and contradicts brand identity; founder must confirm 240gsm before spec lock

At $85 price cap, margin is 71.8% — healthy, but leaves zero room for garment-dye batch-variance cost overrun ($4-6 per unit); plain-dye fallback spec required

Tee category has 436 minimalist drops/30d — oversupply risk is real; IN/TL's Portugal origin story and open-ledger label are the primary differentiation levers, not silhouette alone

Direct aesthetic overlap with Colorful Standard tee range; differentiation must come from transparency artifacts (woven label with mill name, GOTS cert number) not color or cut alone

Why this for IN/TL

Colorful Standard's 40 tee sellouts in 30d is the strongest live conversion signal in the tracked dataset. Bone colorway + garment-dye process enables the open-ledger dye-lot narrative IN/TL has already developed. At $85 price cap this is the tightest viable margin — but the woven transparency label converts a $85 tee into a proof-of-concept for the entire brand's open-ledger positioning, making it a strategic asset beyond its revenue line.

Acceptance criteria (sample review)

Hand-feel matches reference garment within ±10% weight tolerance.
Color matches Pantone TCX / lab dip approved before bulk.
All points of measure within ±¼" on size M; grade rules pass for S, L, XL.
GOTS + OEKO-TEX certificates received and verified before bulk PO.
Sample washed 5x at home temperature — no shrinkage beyond 3%, no pilling.
Stitch density ≥ 10 SPI on critical seams; coverstitch on hem.