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IN/TLTECH PACK · v0.1
Generated 2026-06-04 · Spec Synthesis #14 · Concept #3
IN/TL/3 — Boxy Tee, Slate
240gsm GOTS organic cotton boxy tee, pigment-dyed slate — a third colorway for range depth without new pattern cost.
Categorytee
Target retail$85
Fabric weight240 gsm
Estimated landed cost$21
Estimated margin75.3%
Confidence61%
Material & construction
| Fabric | GOTS-certified organic cotton, single jersey, pigment-dyed (not garment-dyed) to reduce cost on third colorway, 240gsm |
|---|---|
| Silhouette | boxy heavyweight crew, drop shoulder 1.75", body length 27" at size M, identical block to IN/TL/1 and IN/TL/2, ribbed crew neck |
| Construction | Identical block to IN/TL/1 and IN/TL/2. Drop shoulder set-in, double-stitched hem 0.5", taped neck binding, side seam construction, single-needle topstitch at sleeve hem |
| Trims | Identical four-line open-ledger woven neck label; note on label that this colorway uses pigment-dye process distinct from garment-dye on Bone and Faded Black — transparency extends to dye process, not just supply chain |
| Finishing | Pigment-dyed before cut-and-sew (not post-sew); single cold wash pre-ship; pre-shrunk; call out slightly rougher initial hand vs. garment-dyed siblings — softens after 3-4 washes, document on product page as durability feature not defect |
Colorway
Slate (#7A8A96)Storm (#6B7A85)
Points of measure (size M)
Specs as recommended. Grade S/L/XL using standard rules (2" chest/hem jumps for tee, 1.5" waist/hip for sweatpant). Tolerance ±¼" on critical dimensions.
| Point | Size M |
|---|---|
| shoulder drop | 1.75" |
| body length hps | 27" |
| neck rib height | 0.875" |
| chest pit to pit | 22.5" |
| sleeve length sho | 8.75" |
Recommended factory profile
| Region | Portugal |
|---|---|
| Required certifications | GOTS, OEKO-TEX 100 |
| Rationale | Same Somelos mill run as IN/TL/1 and IN/TL/2. Three colorways on one pattern block; slate in pigment-dye rather than garment-dye reduces cost on the marginal SKU. Effective combined MOQ 300 across three colors stays within the 100-300 per SKU per color band. GOTS and OEKO-TEX 100 maintained. |
Demand evidence
- socialr/streetwear 'pop of pink' post (865 upvotes) signals appetite for non-neutral accent color — slate bridges neutral and color, making it the safest third colorway that doesn't compete with Bone or Faded Black
- competitorColorful Standard's 40 tee sellouts built on a wide colorway range; their model validates multi-colorway basics strategy at the premium tier, though IN/TL should launch with 3 max to maintain scarcity discipline
- marketZero price drift across categories despite 310+ drops signals consumers are not responding to discounting — a third colorway at identical price maintains non-promotional posture while expanding size-color matrix for sell-through
- brand_fitPigment-dye (vs. garment-dye) on the third colorway reduces landed cost by ~$3-4 per unit, improving capital efficiency within the $5-15k constraint without changing the silhouette or brand identity
Risk flags
Three tee colorways at Drop #1 with no sweatpant contradicts strategic memory insight #1 (sweatpants 3.6x sellout conversion) — this concept should only proceed if capital is sufficient after Rank 1 + Rank 2 are confirmed, or if sweatpant MOQ is unachievable at current budget
Pigment-dye introduces a different hand and finish vs. garment-dyed Rank 1 and Rank 2 — must be spec'd and communicated explicitly to buyer as intentional, not a quality inconsistency
Slate colorway has lower demand signal specificity than Bone or Faded Black in current dataset — it is a strategic hedge, not a data-validated primary pick
Three-colorway launch risks appearing like volume-first strategy that competitor brief explicitly warns against (Cole Buxton 15-drop blitz as cautionary tale); limit Drop #1 to 2 tee colors and redirect remaining budget toward a sweatpant MOQ if possible
Why this for IN/TL
Slate is the lowest-confidence pick in this set and should be treated as optional. Its value is capital efficiency — shared pattern block means no additional development cost, and pigment-dye reduces landed cost to $21 vs. $24 on Rank 1, improving overall drop margin if all three colorways are produced. However, the stronger strategic move at Drop #1 is to produce Rank 1 + Rank 2 only and redirect remaining budget toward a 100-unit sweatpant MOQ, which carries 3.6x the sellout conversion rate per strategic memory insight #1.
Acceptance criteria (sample review)
- Hand-feel matches reference garment within ±10% weight tolerance.
- Color matches Pantone TCX / lab dip approved before bulk.
- All points of measure within ±¼" on size M; grade rules pass for S, L, XL.
- GOTS + OEKO-TEX certificates received and verified before bulk PO.
- Sample washed 5x at home temperature — no shrinkage beyond 3%, no pilling.
- Stitch density ≥ 10 SPI on critical seams; coverstitch on hem.