IN/TL/1 — Boxy Tee, Bone

220gsm GOTS organic cotton boxy tee, drop shoulder, garment-dyed Bone — the open-ledger entry point for Drop #1.

Categorytee

Target retail$85

Fabric weight220 gsm

Estimated landed cost$24

Estimated margin71.8%

Confidence74%

Material & construction

Fabric	GOTS-certified organic cotton, 220gsm single jersey, garment-dyed after sew
Silhouette	boxy heavyweight crew, drop shoulder 1.75", body length 27" at size M, relaxed chest, slightly shortened sleeve for intentional proportion
Construction	drop shoulder set-in, double-stitched hem 0.375", single-stitched sleeve hem, taped neck binding 1", side seams
Trims	woven neck label (4-line: mill name / GOTS cert number / worker wage tier / GPS coordinates of factory) — no hang tag; embossed leather flag at left hem
Finishing	garment-dyed after sew, pre-shrunk, single wash for hand feel; dye-lot variance documented per batch on open-ledger product page

Colorway

Bone (#E8E0D0)Washed Black (#2B2B2B)Slate (#6B7280)

Points of measure (size M)

Specs as recommended. Grade S/L/XL using standard rules (2" chest/hem jumps for tee, 1.5" waist/hip for sweatpant). Tolerance ±¼" on critical dimensions.

Point	Size M
shoulder drop	1.75"
body length hps	27"
neck rib height	0.875"
chest pit to pit	22.5"
sleeve length sho	8.75"

Recommended factory profile

Region	Portugal
Required certifications	GOTS, OEKO-TEX 100
Rationale	Somelos or equivalent Portuguese knitting + garment-dye mill; 220gsm single jersey achievable at 100-unit MOQ; lead time 8-10wk; GOTS and OEKO-TEX certified; physically visitable for documentary-style content

Demand evidence

competitorColorful Standard posted 40 tee sellouts in 30d; Lady White Co posted 9 — both at similar minimalist boxy positioning, validating the silhouette even at 220gsm
competitorCole Buxton flooded market with 15 drops at $55–$75, creating budget-basics saturation; IN/TL at $85 with Portugal origin and open ledger occupies uncrowded premium tier above the noise
socialr/malefashionadvice thread on essential basics rebuild (86 upvotes) and Banana Republic quality decline thread (163 upvotes) signal active demand for heavyweight natural-fiber basics with credible construction
market436 minimalist tee drops in 30d confirms category heat; zero price drift in basics signals market rewards positioning over discounting — IN/TL's $85 price hold strategy aligns
brand_fitBone colorway aligns with Portugal garment-dye program; open-ledger woven neck label (mill name, GOTS cert number, worker wage tier) converts transparency from rhetoric to tactile artifact on first contact

Risk flags

220gsm is below IN/TL brand identity target of 260gsm — positions product closer to mid-weight commodity tier; Cole Buxton, Lady White Co run heavier and command premium on weight alone

$85 price ceiling leaves $0 promotional buffer; any landed cost overage (shipping, duty, dye-lot rejects) compresses margin below 70%

Garment-dye batch variance (2–3%) at 220gsm is more visible than at 260gsm — must be repositioned as intentional on open-ledger label or risks perceived as defect

Tee sellout conversion is 3.6x lower than sweatpants (31 vs 112 sellouts in 30d per strategic memory) — tee anchors brand narrative but is not the conversion leader for Drop #1

Why this for IN/TL

Colorful Standard's 40 tee sellouts and Lady White Co's 9 validate the minimalist boxy tier. At $85 with a 4-line open-ledger label — undeployed by every named competitor — IN/TL differentiates on radical transparency as tactile product feature, not tagline. Bone anchors Drop #1 colorway in the Portugal garment-dye program IN/TL already targets.

Acceptance criteria (sample review)

Hand-feel matches reference garment within ±10% weight tolerance.
Color matches Pantone TCX / lab dip approved before bulk.
All points of measure within ±¼" on size M; grade rules pass for S, L, XL.
GOTS + OEKO-TEX certificates received and verified before bulk PO.
Sample washed 5x at home temperature — no shrinkage beyond 3%, no pilling.
Stitch density ≥ 10 SPI on critical seams; coverstitch on hem.