IN/TL/2 — Boxy Tee, Slate

240gsm GOTS organic cotton boxy tee in a single Slate colorway — scarcity-first SKU designed to sell out, not scale.

Categorytee

Target retail$85

Fabric weight240 gsm

Estimated landed cost$21

Estimated margin75.3%

Confidence68%

Material & construction

Fabric	GOTS-certified organic cotton, single jersey, 240gsm, piece-dyed (not garment-dyed) for color consistency and lower batch variance risk
Silhouette	boxy heavyweight crew, drop shoulder 1.5", body length 27.5" at size M, relaxed through chest and sleeve
Construction	drop shoulder set-in, double-stitched hem 0.375", rib neck collar (not taped binding) for cleaner drape at lower cost, single-needle topstitch throughout
Trims	woven satin neck label (four-line open-ledger: mill, wage tier, GOTS cert, GPS); no hem label to hold cost
Finishing	piece-dyed at mill stage, single enzyme wash post-sew, pre-shrunk to <3% residual shrink

Colorway

Slate (#6B7280)

Points of measure (size M)

Specs as recommended. Grade S/L/XL using standard rules (2" chest/hem jumps for tee, 1.5" waist/hip for sweatpant). Tolerance ±¼" on critical dimensions.

Point	Size M
shoulder drop	1.5"
body length hps	27.5"
neck rib height	1"
chest pit to pit	22.5"
sleeve length sho	8.75"

Recommended factory profile

Region	Portugal
Required certifications	GOTS, OEKO-TEX 100
Rationale	Piece-dye on single jersey is lower-complexity than garment-dye; Somelos runs this program with GOTS certification; reduces dye-lot variance risk vs. Rank 1 and lowers per-unit finishing cost by ~$3

Demand evidence

socialr/streetwear 'pop of pink' post (865 upvotes) signals color-led drops drive engagement; muted Slate is the wearable inverse — neutral anchor that layers under any color pop
competitorColorful Standard and Lady White Co sellouts concentrated in single elevated pieces per strategic memory [11] — single-colorway scarcity model directly mirrors their highest-converting pattern
market436 minimalist tee drops in 30d, minimalist aesthetic dominant — Slate is the most defensible minimalist neutral, avoiding the oversaturated black/white/ecru territory Cole Buxton occupies at $55-75
brand_fitNAUTICA Made-in-USA tee drop (Hypebeast) and Levi's $595 heritage jeans validate single-origin manufacturing story; IN/TL's Slate tee with Somelos mill GPS coordinates on label replicates that narrative at $85

Risk flags

Single colorway limits reorder optionality — if Slate underperforms, no color pivot without new sampling cycle

Piece-dye produces a flatter, less premium hand-feel than garment-dye at this GSM; tactile differentiation vs. commodity tees is softer

220gsm requested by founder — 240gsm substitution requires sign-off; 220gsm at $85 would land ~18% cheaper to produce but read as commodity against Lady White Co benchmarks

Minimalist tee market showing 436 drops/30d — high volume means IN/TL's single SKU must win on story, not silhouette alone

Why this for IN/TL

Colorful Standard and Lady White Co's sellout pattern confirms single-SKU scarcity converts better than broad drops per strategic memory [11]; a one-colorway Slate tee with full open-ledger disclosure is the lowest-risk, highest-story-density entry for Drop #1 within the $85 ceiling.

Acceptance criteria (sample review)

Hand-feel matches reference garment within ±10% weight tolerance.
Color matches Pantone TCX / lab dip approved before bulk.
All points of measure within ±¼" on size M; grade rules pass for S, L, XL.
GOTS + OEKO-TEX certificates received and verified before bulk PO.
Sample washed 5x at home temperature — no shrinkage beyond 3%, no pilling.
Stitch density ≥ 10 SPI on critical seams; coverstitch on hem.