IN/TL/1 — Boxy Heavyweight Tee, Bone

260gsm GOTS organic single jersey, boxy drop-shoulder crew — built to outlast the brands that sold out.

Categorytee

Target retail$110

Fabric weight260 gsm

Estimated landed cost$31

Estimated margin71.8%

Confidence84%

Material & construction

Fabric	GOTS-certified organic cotton, 260gsm single jersey, garment-dyed post-sew for even tone and hand
Silhouette	boxy heavyweight crew, drop shoulder 1.75", body length 27.5" at size M, slightly shortened sleeve for clean proportion, ribbed 1x1 neck
Construction	drop shoulder set-in sleeve, double-stitched side seams and hem (5-thread overlock + coverstitch), taped neck binding, single-needle topstitch at sleeve hem
Trims	woven satin neck label (factory name, mill origin, worker wage range printed — not sewn separately), debossed leather flag at left hem, no drawcord
Finishing	garment-dyed after sew, single enzyme wash for hand and pre-shrink, tumble dry test to confirm <2% shrinkage

Colorway

Bone (#E8E4DC)Washed Black (#2A2A2A)Slate (#6B7280)

Points of measure (size M)

Specs as recommended. Grade S/L/XL using standard rules (2" chest/hem jumps for tee, 1.5" waist/hip for sweatpant). Tolerance ±¼" on critical dimensions.

Point	Size M
shoulder drop	1.75"
body length hps	27.5"
neck rib height	0.875"
chest pit to pit	23"
sleeve length sho	9"

Recommended factory profile

Region	Portugal
Required certifications	GOTS, OEKO-TEX 100
Rationale	Somelos and Coelima both offer GOTS-certified single jersey knitting and garment-dye programs; MOQ 100–200 per color achievable; 8–10wk lead time fits Nov 2026 target with order placement by Aug 2026

Demand evidence

competitorCole Buxton dropped 306 tee SKUs in 30 days at $74–$101; market tee average $92.92 — IN/TL at $110 sits above commodity while within reach, differentiating on weight and provenance
category_dataTee category: 402 new drops in 30 days, heat score 100 — highest category activity in the tracked set; minimalist tee aesthetic alone accounts for 328 of those drops
socialr/femalefashionadvice 'replace Everlane' thread hit 1,247 upvotes — active high-intent cohort seeking a credible basics brand with verifiable supply chain; tee is the lowest-friction entry SKU
brand_fitBoxy 260gsm tee is IN/TL's stated core silhouette and primary narrative vehicle; brand identity constraints require it as Drop #1 anchor regardless of sweatpant conversion superiority
competitorColorful Standard posted 24 tee sellouts in 30 days — confirming organic-cotton minimalist tees clear inventory at premium price points without heavy discounting

Risk flags

Direct weight/silhouette overlap with Cole Buxton 260gsm boxy tee at $101–$145 — IN/TL must lead with open-ledger cost breakdown and Portugal mill provenance to justify $110 vs. CB's established brand equity

Tee sellout conversion is 3.6x lower than sweatpants in tracked data (34 vs. 113 sellouts) — rank 1 on narrative fit, not pure conversion math

Garment-dye adds 2–3 week processing time; buffer required in production timeline to avoid Nov launch slip

Why this for IN/TL

402 tee drops in 30 days with zero price drift signals the category is supply-saturated but narrative-starved. IN/TL's open-ledger positioning — factory name, wage, cost markup on the tag — is structurally unreplicable by Cole Buxton or any Shein-adjacent brand. The tee is the lowest-friction proof-of-concept SKU for a first-time buyer and the brand-identity vehicle Drop #1 requires.

Acceptance criteria (sample review)

Hand-feel matches reference garment within ±10% weight tolerance.
Color matches Pantone TCX / lab dip approved before bulk.
All points of measure within ±¼" on size M; grade rules pass for S, L, XL.
GOTS + OEKO-TEX certificates received and verified before bulk PO.
Sample washed 5x at home temperature — no shrinkage beyond 3%, no pilling.
Stitch density ≥ 10 SPI on critical seams; coverstitch on hem.