IN/TL/3 — Boxy Heavyweight Tee, Washed Black

The same 260gsm boxy crew in a second colorway — the unit economics case for Drop #1 depth.

Categorytee

Target retail$110

Fabric weight260 gsm

Estimated landed cost$32

Estimated margin70.9%

Confidence71%

Material & construction

Fabric	GOTS-certified organic cotton, 260gsm single jersey, garment-dyed post-sew — Washed Black colorway requires reactive dye process on pre-treated white base
Silhouette	identical to IN/TL/1 — boxy heavyweight crew, drop shoulder 1.75", body length 27.5" at size M, ribbed 1x1 neck
Construction	identical to IN/TL/1 — drop shoulder set-in sleeve, double-stitched side seams and hem, taped neck binding, single-needle topstitch at sleeve hem
Trims	woven satin neck label (factory name, mill origin, worker wage range), debossed leather flag at left hem — identical to IN/TL/1
Finishing	garment-dyed reactive black post-sew, double enzyme wash for hand and to reduce bleed risk, tumble dry test confirming <2% shrinkage and <5% color transfer on white cotton

Colorway

Washed Black (#2A2A2A)

Points of measure (size M)

Specs as recommended. Grade S/L/XL using standard rules (2" chest/hem jumps for tee, 1.5" waist/hip for sweatpant). Tolerance ±¼" on critical dimensions.

Point	Size M
shoulder drop	1.75"
body length hps	27.5"
neck rib height	0.875"
chest pit to pit	23"
sleeve length sho	9"

Recommended factory profile

Region	Portugal
Required certifications	GOTS, OEKO-TEX 100
Rationale	Same factory run as IN/TL/1 (Somelos or Coelima); second colorway added to same production order — no additional setup cost, incremental MOQ 100 units minimum; reactive dye for black requires separate dye bath but same sewing line

Demand evidence

competitorCole Buxton repeated ATHLETIC INC TEE 4x and BLANK tee 3x in same drop window — color/wash repetition on a single silhouette is the proven SKU velocity strategy in this category
category_data402 tee drops in 30 days with heat score 100 — category depth (multiple colorways per silhouette) is how competitors maintain presence without launching new constructions
brand_fitSecond colorway on same tech pack reduces tooling cost and factory setup time; shared production run with IN/TL/1 (Bone) lowers effective per-unit cost and maximizes $5k–$15k capital efficiency
socialr/malefashionadvice thread interest in heavyweight tee construction and durability content signals male buyer preference for colorways that read as workwear-adjacent — Washed Black satisfies that segment without a new silhouette

Risk flags

Washed Black garment-dye is more prone to bleeding and uneven tone than Bone — requires strict dye bath control and pre-wash protocol; quality failure on black is more visible than on Bone

Running three SKUs simultaneously (IN/TL/1 Bone tee, IN/TL/2 Slate sweatpant, IN/TL/3 Washed Black tee) at minimum 100 units each pushes total capital requirement to $9k–$12k landed — tight against $15k ceiling

Lowest strategic differentiation of the three concepts — this is a capital-efficiency and assortment-depth play, not a differentiation play; only viable if IN/TL/1 production is confirmed and capital permits

Why this for IN/TL

Cole Buxton's 4x repetition of a single tee silhouette in one drop window is not noise — it is confirmation that colorway depth on a proven construction is the category playbook. IN/TL/3 is not a new idea; it is capital-efficient assortment depth that shares a tech pack with IN/TL/1 and lowers per-unit cost on the shared production run. Ranked third because it is contingent on capital headroom after IN/TL/1 and IN/TL/2 are confirmed.

Acceptance criteria (sample review)

Hand-feel matches reference garment within ±10% weight tolerance.
Color matches Pantone TCX / lab dip approved before bulk.
All points of measure within ±¼" on size M; grade rules pass for S, L, XL.
GOTS + OEKO-TEX certificates received and verified before bulk PO.
Sample washed 5x at home temperature — no shrinkage beyond 3%, no pilling.
Stitch density ≥ 10 SPI on critical seams; coverstitch on hem.