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IN/TLTECH PACK · v0.1
Generated 2026-06-04 · Spec Synthesis #5 · Concept #2
IN/TL/2 — Boxy Heavyweight Tee, Washed Black
260gsm GOTS organic cotton boxy heavyweight tee — brand narrative anchor, $110 price point, drop-shoulder silhouette.
Categorytee
Target retail$110
Fabric weight260 gsm
Estimated landed cost$30
Estimated margin72.7%
Confidence81%
Material & construction
| Fabric | GOTS-certified organic cotton, heavyweight single jersey, 260gsm, garment-dyed post-sew |
|---|---|
| Silhouette | boxy heavyweight crew, drop shoulder 1.75", body length 27.5" at size M, slightly oversized chest, ribbed neck binding, no side seams (tubular body preferred if mill supports, else side seam with double-stitch) |
| Construction | drop shoulder set-in sleeve, double-stitched hem at 0.75", taped neck binding 0.875" ribbed, side seam double-stitched if tubular not available, sleeve hem double-stitched to match body |
| Trims | satin woven label at inside back neck (factory name, worker wage, cost breakdown), embossed leather flag at left hem, no hangtag — transparency detail printed on inside hem label instead |
| Finishing | garment-dyed after sew, single wash for hand softness, pre-shrunk |
Colorway
Washed Black (#2B2B2B)Bone (#E8E4D9)Faded Olive (#6B6B4F)
Points of measure (size M)
Specs as recommended. Grade S/L/XL using standard rules (2" chest/hem jumps for tee, 1.5" waist/hip for sweatpant). Tolerance ±¼" on critical dimensions.
| Point | Size M |
|---|---|
| hem width | 22.5" |
| shoulder drop | 1.75" |
| across shoulder | 20" |
| body length hps | 27.5" |
| neck rib height | 0.875" |
| chest pit to pit | 23" |
| sleeve length sho | 9" |
Recommended factory profile
| Region | Portugal |
|---|---|
| Required certifications | GOTS, OEKO-TEX 100 |
| Rationale | Somelos offers knitting + garment-dye programs for heavyweight single jersey; GOTS certified; MOQ 100–300 per color; 8–10wk lead time; physically visitable for transparency documentation |
Demand evidence
- competitorCole Buxton dropped 306 new tee SKUs in 30 days — highest drop velocity of any category in the dataset; minimalist tee aesthetic leads with 378 new drops across tracked competitors
- competitorColorful Standard posted 26 tee sellouts in 30 days; tee category shows consistent sell-through despite high supply noise, validating sustained demand
- socialr/malefashionadvice 'Banana Republic in 2026' thread (122 upvotes) explicitly flags luxury-weight tees as worthwhile and notes industry sizing shifting toward roomier fits — maps to IN/TL's boxy 260gsm target
- brand_fit260gsm drop-shoulder boxy tee is the core IN/TL identity silhouette; tee anchors brand narrative while sweatpant anchors AOV — both SKUs must coexist in Drop #1
Risk flags
Direct overlap with Cole Buxton 260gsm boxy tee at $145 — differentiation must be narrative and transparency-led, not silhouette-led
Tee category is highest-volume but also most crowded: 378 minimalist tee drops in 30 days means IN/TL cannot win on product alone; launch content and open-ledger story are non-negotiable
Garment-dye washed black requires multi-step process that can yield color inconsistency; spec tight dye tolerances with Somelos upfront
At $5K–$15K capital, running tee AND sweatpant in Drop #1 requires strict SKU discipline — recommend 1 color per style at launch, expand color in Drop #2
Why this for IN/TL
Tees are the brand's narrative anchor — the 260gsm boxy silhouette is what IN/TL looks like before the consumer reads a single word. At $110 (vs Cole Buxton's $145 for comparable weight), the price signals craft without requiring heritage. The open-ledger label — factory name, worker wage, landed cost printed inside the hem — is the physical differentiator no competitor in the 260gsm tier currently executes. This is the SKU that gets photographed, shared, and talked about.
Acceptance criteria (sample review)
- Hand-feel matches reference garment within ±10% weight tolerance.
- Color matches Pantone TCX / lab dip approved before bulk.
- All points of measure within ±¼" on size M; grade rules pass for S, L, XL.
- GOTS + OEKO-TEX certificates received and verified before bulk PO.
- Sample washed 5x at home temperature — no shrinkage beyond 3%, no pilling.
- Stitch density ≥ 10 SPI on critical seams; coverstitch on hem.