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IN/TLTECH PACK · v0.1
Generated 2026-06-04 · Spec Synthesis #7 · Concept #2
IN/TL/2 — Boxy Heavyweight Tee, Bone
260gsm GOTS organic cotton, boxy drop-shoulder, garment-dyed, carries the full open-ledger mill label as brand entry point at $110.
Categorytee
Target retail$110
Fabric weight260 gsm
Estimated landed cost$32
Estimated margin70.9%
Confidence79%
Material & construction
| Fabric | 260gsm GOTS-certified organic cotton single jersey, garment-dyed after sew, pre-shrunk, single wash for hand |
|---|---|
| Silhouette | boxy heavyweight crew, drop shoulder 1.75", body length 27.5" at size M, slightly cropped hem front, straight back hem, oversized chest |
| Construction | drop shoulder set-in, double-stitched hem, taped neck binding, side seam construction, clean-finished sleeve hem with single-needle topstitch |
| Trims | woven open-ledger neck label (mill name, GPS coordinates, GOTS cert #, worker wage tier, dye lot), embossed leather flag at left hem (IN/TL wordmark), QR code hang tag linking to live supply-chain ledger |
| Finishing | garment-dyed after sew, dye lot documented on interior label, pre-shrunk, single wash for hand, 260gsm weight printed on care label |
Colorway
Bone (#E8E4DC)Washed Slate (#8B93A1)Off Black (#1F1F1F)
Points of measure (size M)
Specs as recommended. Grade S/L/XL using standard rules (2" chest/hem jumps for tee, 1.5" waist/hip for sweatpant). Tolerance ±¼" on critical dimensions.
| Point | Size M |
|---|---|
| hem width | 22" |
| shoulder drop | 1.75" |
| body length hps | 27.5" |
| neck rib height | 0.875" |
| chest pit to pit | 23" |
| sleeve length from shoulder | 9" |
Recommended factory profile
| Region | Portugal |
|---|---|
| Required certifications | GOTS, OEKO-TEX 100 |
| Rationale | Somelos (knitting + garment-dye program) or Coelima for single jersey heavyweight at 260gsm. Both confirmed at 100–300 MOQ, 8–10wk lead time. GOTS and OEKO-TEX certified. Memory [5] preference. |
Demand evidence
- competitorColorful Standard posted 33 tee sellouts/30d and Lady White Co 9 — combined signal that premium heavyweight tees at $80+ still clear in a 419-drop/30d oversaturated market when positioned with brand narrative
- competitorCole Buxton bifurcates at $55 blanks vs $75 premium tees; IN/TL's $110 with Portugal provenance and open-ledger label occupies uncontested tier above both — memory [14] confirms narrative differentiation, not pricing, is required
- socialr/femalefashionadvice 'replace Everlane' thread 1,247 upvotes names basic tees as core Everlane category being replaced — active buyer intent in target audience
- socialr/malefashionadvice memory [8]: threads on sleeve length dissatisfaction (74 upvotes, 44 comments) validate unmet demand for European-cut boxy silhouettes in the $80–$150 band
- brand_fitTee is the brand narrative entry point — lower price at $110 vs $135 sweatpant lowers acquisition barrier while anchoring the open-ledger label concept for first-time buyers
Risk flags
Tee market is most oversaturated tracked category at 419 drops/30d — IN/TL wins only on transparency narrative and silhouette specificity, not on product novelty alone
Direct silhouette overlap with Cole Buxton's premium tee tier ($75) and Lady White Co — differentiation must be led entirely by open-ledger label, Portugal provenance story, and 260gsm weight claim with verifiable cert numbers
Capital constraint ($5K–$15K) means max 2 colorways at 100-unit MOQ each to avoid overexposure; Bone is safest first color given neutral demand signals
Why this for IN/TL
The tee is the brand handshake — lowest barrier to first purchase at $110 while carrying the same open-ledger label artifact as the sweatpant. In the Everlane vacuum (1,247 upvotes active replacement-seeking), a $110 Portugal-made 260gsm boxy tee with a named mill, wage figure, and GPS label is a credible successor product that no competitor in the $80–$150 band currently deploys with verifiable sourcing proof.
Acceptance criteria (sample review)
- Hand-feel matches reference garment within ±10% weight tolerance.
- Color matches Pantone TCX / lab dip approved before bulk.
- All points of measure within ±¼" on size M; grade rules pass for S, L, XL.
- GOTS + OEKO-TEX certificates received and verified before bulk PO.
- Sample washed 5x at home temperature — no shrinkage beyond 3%, no pilling.
- Stitch density ≥ 10 SPI on critical seams; coverstitch on hem.