IN/TL/3 — Heavyweight French Terry Sweatshirt, Washed Slate

380gsm organic cotton French terry crewneck, boxy, drop shoulder, open-ledger label — bridges tee buyer to sweatpant buyer in one SKU.

Categorysweatshirt

Target retail$125

Fabric weight380 gsm

Estimated landed cost$37

Estimated margin70.4%

Confidence68%

Material & construction

Fabric	380gsm GOTS-certified organic cotton French terry, garment-dyed after sew, pre-shrunk, single wash for hand
Silhouette	relaxed boxy crewneck, drop shoulder 2", body length 27" at size M, ribbed cuffs and hem, slightly oversized chest, no hood
Construction	relaxed boxy set-in drop shoulder, 1x1 rib cuffs (2.5" height), 1x1 rib hem band (2.5" height), taped neck binding, double-stitched side seams, clean shoulder seam topstitch
Trims	woven open-ledger neck label (mill name, GPS, GOTS cert #, worker wage tier, dye lot number), embossed leather flag at left hem (IN/TL wordmark), QR code hang tag linking to live supply-chain ledger
Finishing	garment-dyed after sew, dye lot documented on interior label, pre-shrunk, single wash for hand

Colorway

Washed Slate (#8B93A1)Bone (#E8E4DC)

Points of measure (size M)

Specs as recommended. Grade S/L/XL using standard rules (2" chest/hem jumps for tee, 1.5" waist/hip for sweatpant). Tolerance ±¼" on critical dimensions.

Point	Size M
shoulder drop	2"
hem rib height	2.5"
body length hps	27"
cuff rib height	2.5"
neck rib height	1"
chest pit to pit	23.5"
sleeve length from shoulder	25.5"

Recommended factory profile

Region	Portugal
Required certifications	GOTS, OEKO-TEX 100
Rationale	Coelima French terry program at 380gsm shares mill infrastructure with IN/TL/1 sweatpant — same GOTS-certified fabric base, same garment-dye program, combined MOQ planning reduces per-unit overhead. Lead time 8–12wk.

Demand evidence

competitorColorful Standard posted 7 hoodie/sweatshirt sellouts in tracked period — smaller volume but clean sell-through in the premium basics tier, validating demand for heavyweight crewnecks at $100–$130
competitorSweatshirt minimalist aesthetic posted 140 new drops/30d — significantly less crowded than tees (425) or sweatpants (284), offering IN/TL more category whitespace at launch
socialr/femalefashionadvice 'replace Everlane' thread (1,247 upvotes) cites basics including sweatshirts as Everlane category replacements — buyers are actively seeking premium crewneck alternatives in the $100–$150 band
brand_fitSweatshirt at $125 sits between the $110 tee and $135 sweatpant, creating a natural 3-SKU price ladder for Drop #1 without exceeding the $150 ceiling or requiring new silhouette R&D beyond French terry tooling already developed for sweatpants

Risk flags

Drop #1 capital constraint ($5K–$15K) makes 3 simultaneous SKUs operationally aggressive — sweatshirt should be de-risked to a single colorway at 100-unit MOQ; if capital is insufficient, cut to waitlist/pre-order to gauge demand before committing

Sweatshirt silhouette overlaps with hoodie territory and may cannibalize a future Drop #2 hoodie SKU — confirm sweatshirt is the right secondary category ahead of a potential hoodie follow-up

Garment-dye batch variance risk amplified across three simultaneous dye runs (sweatpant + tee + sweatshirt) — coordinate dye lots at Coelima to maintain color family coherence across SKUs

Lowest demand evidence density of the three concepts — sweatshirt sellout data is thin (7 competitor sellouts vs 121 for sweatpants); rank 3 reflects real signal gap, not just hierarchy

Why this for IN/TL

At 140 minimalist sweatshirt drops/30d vs 425 tee drops, the category is materially less crowded. Sharing the French terry mill program and dye infrastructure with IN/TL/1 sweatpant reduces incremental production complexity. At $125, it completes a coherent $110–$125–$135 price ladder for Drop #1 while staying within the brand's $80–$150 band — but the lower confidence score (68) is honest: capital constraints mean this is a conditional third SKU, not a guaranteed launch.

Acceptance criteria (sample review)

Hand-feel matches reference garment within ±10% weight tolerance.
Color matches Pantone TCX / lab dip approved before bulk.
All points of measure within ±¼" on size M; grade rules pass for S, L, XL.
GOTS + OEKO-TEX certificates received and verified before bulk PO.
Sample washed 5x at home temperature — no shrinkage beyond 3%, no pilling.
Stitch density ≥ 10 SPI on critical seams; coverstitch on hem.